Citations: Johnson, Garrett, Randall Lewis, Elmar Nubbemeyer. 2016. The Online Display Ad Effectiveness Funnel & Carry-Over: A Meta-study of Ghost Ad Experiments.

Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...

Digital advertising has been around for over 20 years, but for marketers there are still a lot of unknowns. There’s a surfeit of metrics for analysing clicks and browsing behaviour which only serve up ...

Every £1 spent on online display ads delivers an average of £1.94 in sales in UK supermarkets, according to a year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar, and IAB UK.

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

Social networking sites delivered 21% of all US online display ad impressions in June 2009, according to a recent comScore study, with MySpace and Facebook together accounting for more than 80% of ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

But the company has vowed to build a major business in the parallel market of online display ads, and on Tuesday laid out some predictions about how that business will evolve. Amir Efrati reports.

Google says that when online display advertising is viewed as a whole, it holds only a 10% market share, and dwindling. The Justice Department contends, though, that when focusing on open-web ...

in a case that centers on Google’s dominant role in brokering online display ads, the ubiquitous advertising rectangles that appear along the tops and sides of webpages across the internet.

The fact the company is present "at all levels of the supply chain for online display advertising" is concerning, commission executive vice-president Margrethe Vestager said. "Online-advertising ...

Creative plays a central role in driving the performance of online display ads, according to research by tech company Dell and agency EssenceMediacom. Creative is twice as powerful as ad placement in ...