We are a collaborative, multidisciplinary marketing and communication group designed to support The New School's strategic goals. Our main mission is to create messages in all media forms that ... Our ...

IMC requires ICP; that is, Integrated Marketing Communications requires Integrated Communications Partners/Agencies. It is NOT only about integrating multiple marketing and media platforms into your ...

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

After years of collaboration and success on joint projects, Scatena Daniels Communications and cThru Media are launching a ...

New advertising,' 'orchestration,' 'whole egg,' 'seamless communication,' 'integrated marketing communications' - a number of terms are being used in the industry to talk about a new concept in ...

Merry Baskin advises on how to plan and implement effective integrated marketing campaigns ... A classic is the current conflation between Media Neutral Planning (MNP), Communications Planning (CP) ...