Pharrell Williams is spearheading a new campaign in promotion of "NBA Saturday Primetime on ABC." ESPN has tapped Pharrell Williams to lead its newest campaign promoting NBA Saturday Primetime on ABC.

Not many people get the opportunity to play. When people are celebrating the holidays, they turn on the TV and are watching the NBA.” 5:00 PM: Philadelphia 76ers at Boston Celtics No teams have ...

Wembanyama, the 2023-24 NBA Rookie of the Year, and the Spurs take on Pascal Siakam and the Pacers on ESPN, followed by a star-studded tripleheader on ABC and ESPN+. Three-time NBA MVP Nikola ...

The tenth season of NBA Saturday Primetime on ABC tipped off Saturday afternoon, and ESPN has teamed with a popular figure to help promote the package. Award-winning singer, record producer and ...

Catch up on a wild Friday night before the Lakers visit the Knicks at MSG tonight (8:30 ET, ABC). A clutch 2 for number ... For two decades now, NBA all-time leading scorer LeBron James has ...