The Multiplier Effect makes the case that equity-building and performance advertising must be ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key ...

“Since the 1960s, we’ve seen how America’s investment in NASA has resulted ... investing in aging technology has unexpected multiplier effects — akin to space technology — we are now ...

"Since the 1960s, we've seen how America's investment in NASA has resulted in all sorts of innovations that impact ... "To underscore the analogy that investing in aging technology has unexpected ...

Edmondson, Amy C., Martine Haas, John D. Macomber, and Tiona Zuzul. "The Role of Multiplier Firms and Megaprojects in Leading Change for Sustainability." Chap. 11 in Leading Sustainable Change: An ...

With a backdrop of global economic uncertainties and domestic fiscal challenges, the budget is anticipated to focus on ...