The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns. Current distinctions between “brand” and ...
For example, a 5% increase on the original balance in a bank would mean there is now 105% in the bank. This is the same as 1.05 as a decimal so this is the multiplier. Calculate the interest on ...
has realised the multiplier effect that the auto sector has, Dilip Chhabria, founder of automotive customisation company DC2 Design, said on Monday. Speaking to IANS on the sidelines of the ...