The next phase of change of marketing is one steered by algorithm-driven media and AI-generated creative, and faces even ...

Multipliers are managers who not only do their job brilliantly well, but enable everyone they come into contact with to do ...

The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns.

New research shows spending patterns had little to do with making brands "winners" or "losers." Ninety percent of "winning" ...

The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns. Current distinctions between “brand” and ...

Explore the potential for Bitcoin price to reach $200,000 this cycle. We analyze market dynamics, supply and demand, and the ...

In India's electric vehicle (EV) goals, he said that it is only logical that every country will have to majorly go electric ...

Let's shine a light on something that might sound a bit dry at first but is actually pretty dynamic: the multiplier effect. If you’re shopping or doing business locally, you’re already contrib ...

In college, I had a set of 'twin' besties. Brothers. Identical (exact same height, and same weight too). Their names rhymed. But while they appeared to be carbon copies of each other, they ...

President Donald Trump recently renewed his vow to eliminate taxes on tips. New Orleans is, of course, known for being a ...