Monitor Key Metrics for Better Results; Track Competitor Mentions to Reduce Their Impact; Use Analytics to Overhaul Digital ...

But what kind of impact does Wendy’s social media activity have on its bottom line? What’s the right way to measure this kind of customer engagement, and does Wendy’s sell any more chicken ...

But when measuring social media, most rely on fluffy metrics ... it wants to know how that buzz fueled real results—not to mention how you're using those results to influence and shape your marketing ...

“A social media profile is important,” he added. Moran has teamed up with the speaker, consultant and author, Alan Weiss, on the book Million Dollar Influence: How to Drive Powerful Decisions ...

Social media analytics have evolved rapidly ... Although this information is critical to measure your ROI on LinkedIn ad spend, the challenge of measuring the impact and influence of LinkedIn organic ...

The new data fuels long-held suspicions that the embattled app may intentionally influence public opinion in favor of China.