In this new world powered by technology, a business needs to have a defined and detailed digital marketing strategy in place ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

Traditional approaches and methodologies to both long range strategic planning and shorter-term operational brand planning may not provide the means to fully address modern complexity and ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

The right prompts enable your teams to uncover novel market insights and generate innovative marketing and implementation strategies. This prompt-command approach can simplify strategic planning ...

Western Illinois University’s current strategic plan, Higher Values in Higher Education, contains four strategic goals for the university to achieve: Academic Excellence, Education Opportunity, ...

These alliances can be long-term or short-term and they may take various forms, such as joint ventures, licensing agreements, distribution agreements, research and development partnerships, and ...