Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

If you've just added the not-so-simple task of "Marketing Campaign" to your to-do list, you might find yourself struggling to get started. Planning an entire campaign is no easy feat, and it can be ...

It’s hard to stand out when so many others create content in the same space. A good content marketing plan guides your ...

Elevate, Lyxel&Flamingo’s flagship event on January 17, features leading platforms and publishers, offering a glimpse into ...

The following discussion in the Lengyun Fashion Circle revolves around industry issues and summarized insights. These shared ideas are a collective reflection of industry wisdom and do not represent ...

The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning ...

Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

Last Friday saw the annual meeting of the Northwest Nebraska Development Corporation (NNDC) Board of Directors. During the ...

THE Board of Investments (BoI) said it expects to finalize its Foreign Investment Promotion and Marketing Plan (FIPMP) by January. Lanie O. Dormiendo, a director at the BoI International Investments ...