A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement ...

Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance ... Knowing what to measure is critical, but the approach to measurement—the collection of ...

Marketing accountability—the ability to measure the marketing organization's contribution to enterprise value—remains a critical issue. A recent study by Forbes CMO and Neustar, "Accelerating Growth ...

Optimization of marketing efforts requires data to inform adjustments. That can’t happen when the metrics used to describe performance aren’t trusted. And without measurement to clearly depict ...