Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Marketing accountability—the ability to measure the marketing organization's contribution to enterprise value—remains a critical issue. A recent study by Forbes CMO and Neustar, "Accelerating Growth ...

A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement ...

Optimization of marketing efforts requires data to inform adjustments. That can’t happen when the metrics used to describe performance aren’t trusted. And without measurement to clearly depict ...

If you want to make a positive impact on your business (and get ahead in your career), you need to develop the financial acumen to measure, make informed decisions based on actual data, and ...

A marketing department measures how many clicks each ... The ultimate goal of a KPI is to help management make informed decisions. Key performance indicators are metrics that businesses track ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...

Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative ...