Place is concerned with how goods and services ... using a website or through the post. For example, a farmer might sell produce directly to customers through a physical shop.

Examples include sports cars and designer bags. The general rule is that high quality usually means a high price whereas low quality usually means a low price. Companies use pricing strategies as ...

Google (NASDAQ: NASDAQ:GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM). Meridian is designed to assist marketers and data scientists in making intelligent, ...