LinkedIn’s latest marketing jobs report highlights industry growth, key skills, and strategies for career success.

Digital marketing is changing and the industry is ... Since that article was published, Rand Fishkin, asked How big is ChatGPT’s market share of search? And, using data from SimilarWeb and ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)." Harvard Business School Spreadsheet Supplement 510-714, February 2010.

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Brands know they need to be more inclusive in their marketing – but so often stumble in application. Good, considered research can help change that.

The initiative underscores the growing significance of AI in reshaping the marketing landscape, enabling brands to leverage ...

Students in an online marketing master’s program may learn how to gather and analyze data to understand consumer behavior, how to perform market research and how to target communications to a ...

THE Philippines has begun marketing a two-part dollar bond offering that will mark its first foray to the international debt market this year, Bloomberg reported on Thursday.