At the helm of its marketing vision is Chief Marketing Officer, Alina Miroshnychenko, who has recently won the prestigious ...

Empowering your audience with valuable educational resources can turn them into passionate advocates for your brand. By ...

Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and ...

This course is a rigorous examination of the key analytical frameworks, technical tools, and concepts that are essential in building an effective marketing strategy. Participants are introduced to the ...

Here are the trends that have stood out to me over the past several years and where I think the industry is headed.

Tata Motors CV has also launched the Rewire initiative, with six centres in India dedicated to recycling and responsibly ...

Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory ...

Cross-Channel Integration: Leverage the strengths of different online channels by integrating them strategically. For example, use social media platforms to promote blog content, and include links to ...

This is an issue that global marketing and strategy leaders need to address. Many pharma and life sciences firms still approach global activity as they did 10 years ago; defining global ...

In today’s fast-paced digital landscape, cybersecurity companies need more than just exceptional products—they need strategic ...