Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Although marketing campaigns can include paid advertising on traditional and ... advantage of the results of a marketing campaign. For example, if you are prompting customers to sign up for ...

In a world where advertising is everywhere, customers are growing increasingly savvy—and fed up—with sneaky marketing tactics designed to manipulate and mislead. From hidden fees and ...

Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...

When launching marketing campaigns to raise awareness for your campus unit, there are guidelines and processes that should be followed to ensure campaigns meet UAB's brand standards and are approved ...

and helping advertisers run influencer marketing campaigns. But unlike their predecessors, these new startups are significantly smaller and more focused than many of the early digital advertising ...

Junior- to mid-level marketers – such as brand managers or marketing ... the success of your advertising efforts. Your learning experience will consist of frameworks delivered via video lectures, live ...