2. Defining a market segment by instinct—without backing it up with data Although segmenting on the basis of customer profiles or personas constructed on assumptions is a good starting point, ...

Market segmentation theory shows bond interest rates ... Your one-year bond doesn't need to return nearly as well as a 10-year bond, for example, because you don't have to calculate things like ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...