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The sustainability of a business is determined by the ability of the founders to guarantee continuous cash flow in order to ...

Needless to say, CRM, marketing platforms and social media data cannot reside in silos to attain such outcomes. The data and tooling that informs 360 campaigns should be well-defined within the ...

Coca-Cola is gearing up for the upcoming NCAA March Madness tournament with an interactive 360-degree multichannel campaign that encompasses mobile, digital, television and social. The Coke Zero Enjoy ...