Lipton Hard Iced Tea is taking its 2025 Groundhog Day celebrations to the next level — literally. Ahead of the Sunday, February 2, holiday, the drink company is taking their larger than life ...

Lipton Hard Iced Tea’s $5,000 vacation giveaway Along with their giant statue, Lipton Hard Iced Tea announced that this Groundhog Day they would be gifting one lucky winner $5,000 to help them ...

A key challenge for a mass-market product such as Lipton Iced-Tea instant lies in optimizing consumer consumption and retention strategies to drive purchase behavior at relevant moments. Capitalizing ...