Davis and Strauss filed a patent for the rivet-reinforced waist overalls that would eventually become known as jeans. By 1890, the patent expired and Levi’s was no longer the style’s exclusive ...

A new data infrastructure helped Levi’s crunch the numbers on how everyone—not just the TikTok set—might want to go looser ...

School yourself on the history, study the terminology and shop every fit from the most storied brand in blue jeans.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Levi Strauss knew baggy jeans were a big deal ... “There’s also a whole lot of people that used to wear a 501, and they love their 501s," Levi’s Chief Digital Officer Jason Gowans said ...