How can small building blocks change the world? This is the grand vision advocated by the LEGO brand, but it is also a question in the minds of many Chinese consumers. The imaginative global brand ...
Six new "Bluey"-themed LEGO sets will make a 2025 debut across the LEGO 4+ and LEGO DUPLO brands, according to a company news release. The LEGO "Bluey" toys will be unveiled in the spring.
This production model has inspired the Lego Group’s new design system developed by its in-house agency, Our Lego Agency (OLA) and Interbrand over the course of two years. The new identity responds to ...
LEGO has numerous third party partnerships that are wildly popular. We're talking brands like Star Wars and Nintendo and Harry Potter, etc. But LEGO's homegrown, original themes are a little more ...