For example, a software company striving to attain the fastest growth ... A marketing department measures how many clicks each email distribution receives. These types of KPIs may be strategic ...

By aligning dashboards with business objectives, IT leaders can integrate key metrics across marketing ... Establish SMART goals and key performance indicators (KPIs) to measure progress effectively.

Info-Tech's research highlights the critical role dashboards play in marketing ... Establish SMART goals and key performance indicators (KPIs) to measure progress effectively.