We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...

The need for B2B marketing leaders to understand and consider the geopolitical context was also discussed at the Propolis ...

B2B International market research is a specialist business-to-business market research agency. Whether your company is looking at market entry into new territories, interested in conducting brand ...

Now—thanks to Amazon and other international retailers—big shopping boosts occur in countries all over ... But selling into new markets is easier said than done. Here's sound advice for European B2B ...

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support ...

With data and growth a cornerstone of all business strategies, do marketing firms have an active data strategy / plan to expand internationally? How prepared are they for the EAA’s Web Content ...

The B2B Institute at LinkedIn, in partnership with WARC and Lions, undertook a major study to analyse the effectiveness of ten years’ of B2B marketing campaigns and to replicate Lions and WARC’s B2C ...

B2B marketing consultancy The Frameworks has transitioned into full employee ownership. The company, which is entering its ...

Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...

Two Candlesticks selects Ilex to support its mission to provide high-level cybersecurity expertise to underserved ...