So what did? In the B2B space, where you have multiple stakeholders involved in purchasing decisions, the answer to that question becomes even more complicated—and even more important to figure out.

Sharon Harry has over 15 years of experience in promoting businesses and establishing procedures in B2C, B2B, and sales through distribution channels. She is also a big fan of inbound marketing ...

Traditional marketing is losing its effectiveness in today’s digital-first world. With 1.4 billion pieces of content created ...

B2B demand generation uses an integrated approach starting with the top of the funnel ... Demand generation strategies are most successful when they provide the information a prospective customer is ...

When searching for the perfect marketing agency to help your business grow, selecting a HubSpot expert can be one of the ...

Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.) ...

I help B2B companies take their sales to the next level. Which marketing or sales tactic do you think has the highest ROI? Inbound marketing? Email campaigns? PPC ads? The truth is this ...