Why the Number 385 Is the Answer to Building a Solid Go-to-Market Strategy
When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...
Key Leadership Approach For An Effective Go-To-Market Strategy
Discover key trends for go-to-market success, from aligning sales and marketing to leveraging data, refining ICPs and ...
CRN3y
SAP Looks To Deepen Partner-Customer Engagements With New Go-To-Market Plan
The moves, announced at this week’s SAP Global Partner Summit, include a new go-to-market and revenue-share plan for partners, a new dashboard for tracking partner interactions with SAP and ...