Fudge Clean Blonde Shampoo You just need to ensure you use it correctly and smartly. I try to only reach for this once a week or during every other wash, as over-use of any purple or silver ...

Although the shampoo and conditioner reduced brassiness to an extent, I found that the build-up of the purple pigment made it a product that I wouldn't want to use every wash. Instead, I'm keeping ...

Purple shampoo might sound a little strange at first ... cool look and vibrant colour. It works by using purple pigments to neutralise warm, yellow, and brassy tones. You see, purple is opposite ...

Purple shampoo works through the principles of color wheel theory. We can use a cool color against a warm color to get a color that doesn't interfere with the target color. And we can see the that ...