We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

Because Heuer manufactured the most accurate stopwatch (down to one one-hundredth of a second), it made sense to use its chronograph wristwatches for timekeeping in the Fifties, during F1's infancy.

TAG Heuer is celebrating its 160th birthday by ... and a polished case with matching pushers for the stopwatch complication. The watch is fronted by a domed sapphire crystal with double anti ...

As Formula 1 gears up to mark its 75th anniversary, TAG Heuer has announced its return as the sport’s Official Timekeeper.