Its products include children's wear, sportswear, shoes, leather accessories, fragrances, watches, and eyewear. It markets and distributes under the following brands: BOSS, HUGO, and HUGO BOSS.

The Hugo Boss deal comes on the heels of Beckham's new eyewear deal with Safilo. As reported, Safilo has forged a "perpetual license agreement" with Authentic for Eyewear by David Beckham.