For example, a department head or product manager ... Another standout feature of Wrike’s go to market strategy template is the marketing workload board. Managers can check the daily and weekly ...

Startups often fail in international outreach by neglecting cultural nuances, over-automating communication and ignoring ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

Which means one thing: It’s time to get moving—now—on using AI to enhance go-to-market (GTM) strategies. Adoption is in the early stages, but that’s no time to be caught napping ...

Which data types do B2B marketers and salespeople use most in their go ... B2B marketing and sales leaders say the data types they're using most as part of their GTM efforts are account history (57% ...

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...