This is an issue that global marketing and strategy leaders need to address. Many pharma and life sciences firms still approach global activity as they did 10 years ago; defining global ...

The growing dominance of proximity-driven searches indicates a larger market share for hyperlocal. "Consumers today are not ...

On Tuesday, Choice Hotels International launched its 2025 global marketing campaign aimed at “maximizing” the guest experience and building brand recognition and loyalty across its 22-flag portfolio.

The world is witnessing a shift in power dynamics and the question on everyone’s mind is: Can China successfully position itself as the next global leader? China’s rise appears unstoppable, yet the ...

Headquartered in Japan and with offices in 10 markets around the world, ADK GLOBAL delivers integrated marketing solutions based on a deep understanding of local markets, media and consumers ...

Rahul Sandil has taken on the role of Vice President and General Manager for Global Marketing and Communications at MediaTek, effective January 13, 2025. As the company’s chief marketing and ...