Each channel in a full-funnel marketing plan amplifies the effectiveness of the others; if one is stopped, the others suffer. Be patient as you build your funnel. Initial planning and setup are ...

Funnel, a leading marketing intelligence company, has today announced that Havas, one of the world’s largest global communications groups, has expanded its partnership to a new five-year remit, with ...

Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains ...

strategies that have emerged because of the need to move away from the antiquated linear marketing and sales funnel, as originally defined by William W. Townsend—soon to celebrate its 95th birthday.