Processing wet seaweed to dry powder only takes 24 hours. If you are going swimming or fishing along the Norwegian coast this summer you may encounter forests of giant kelp.

OUR STORY BEGINS OVER 50 YEARS AGO, WHEN THE EPONYMOUS SELWYN JONES STARTED GATHERING COCKLES AND LAVER SEAWEED FROM THE GOWER ESTUARY SANDS WITH HIS MOTHER TO SELL AT SWANSEA MARKET HIS GRANDSON, ...