“A Player series Strat at one point was $500/$600 – and that doesn't exist anymore. So that's how it was born: we wanted to make Fender more affordable and to a wider amount of people.

An all-new Three-Color Sunburst finish with a classy sparkle finish sees Strats, Tele, and Precision and Jazz bass builds get an $899 makeover ...

After all, the Player Series pickups evoked all the classic tones of the Strat, Tele, Jazzmaster, and others in order to give players the sound of a proper Fender but for less. In helping to keep ...

It’s been five full years since Fender has had a presence at NAMM, the musical instruments and equipment industry’s biggest ...

designed to better fit with that of the standing or sitting player, the Stratocaster appeared to be simultaneously perfectly of its age and also sufficiently futuristic so that the shape never ...

For most of the past 70 years, popular music has centred on the electric guitar, the portable instrument that emerged from ...

Fender recently launched ... Called the "California Series," they aren't going to be for everybody. The quick take here is that these are acoustics for electric players - and very much intended ...