Yarilet Perez is an experienced multimedia journalist and fact-checker with a Master of Science in Journalism. She has worked in multiple cities covering breaking news, politics, education, and more.

Yes, the ad campaigns. Whether they're creating viral pop culture moments or simply announcing new brand ambassadorship, they ...

and helping advertisers run influencer marketing campaigns. But unlike their predecessors, these new startups are significantly smaller and more focused than many of the early digital advertising ...

Joel OwolabiJoel Owolabi In today’s fast-paced digital world, where attention spans are short and competition is fierce, strong visuals can make or break a marketing campaign. A compelling graphic isn ...

Bud Light’s DEI marketing failure shows why Jobs-to-Be-Done and CARES are essential. Discover how aligning good & growth can drive strategic brand success connections ...