2019, 2020, 2024; Ram et al., 2020). We tested this question in our review spanning 128 years of research on color-emotion relationships (Jonauskaite & Mohr, 2025). Empirical psychology was ...

Behavioural scientists have long noted the link between colour and our emotions. So much so that our personal preferences for colours impact the products we decide to buy. We place a great deal of ...