This method not only enhances our understanding of color-emotion associations in art but also has practical implications for fields like marketing and design ... research has shown that color ...

Unfortunately, we have little scientific data that support such ideas. For most of the evidence ... review spanning 128 years of research on color-emotion relationships (Jonauskaite & Mohr ...

To increase the effectiveness of functional advertisements, designers should use more pleasant, less arousing colors, as well as simple designs, but they are free in their choice of color dominance.

Often when an artist uses colour in a painting they are trying to communicate an emotion, mood or atmosphere ... is through wider social and cultural ideas we associate with certain colours.