email marketing has many stages, and each step along the subscriber journey requires different tactics. An infographic (below) from GetResponse explores what that funnel looks like. It covers the key ...

Now talk to them. Once the funnel steps are in place, well-crafted emails will bridge the gap between prospects and customers. The return on investment of email marketing is around 4,200% ...

Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach. The post Why ...

and "Sales-qualified lead" (SQL), to align sales and marketing activity and to track results. By all accounts, the new demand waterfall graphic and report were very well received, particularly among ...

The sales marketing funnel is more than just a concept; it’s a critical framework that maps out a potential customer’s journey from discovering a brand to making a purchase. To successfully ...