As with marketing in general, email marketing has many stages, and each step along the subscriber journey requires different tactics. An infographic (below) from GetResponse explores what that funnel ...

Now talk to them. Once the funnel steps are in place, well-crafted emails will bridge the gap between prospects and customers. The return on investment of email marketing is around 4,200% ...

Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach. The post Why ...

Often, small businesses create email marketing campaigns with (at best) poorly defined goals. Use these tips to form clear goals and find the right tools to achieve them.

Email marketing remains one of the most effective channels for driving revenue, offering unparalleled ROI and personalization ...

The sales marketing funnel is more than just a concept; it’s a critical framework that maps out a potential customer’s journey from discovering a brand to making a purchase. To successfully ...

That’s because our research shows a focus on lower-funnel marketing activities, at the expense of broader brand building, erodes brand awareness and consideration over time. Our 2021 Brand Resonance ...