Samsung Electronics on Wednesday unveiled its newest Galaxy S25 smartphones, powered by Qualcomm's chips and Google's artificial-intelligence model, hoping its upgraded AI features can reinvigorate sales and fend off Apple and Chinese rivals.

Samsung touted improvements to its Galaxy AI system and the AI-enabled Google Gemini assistant. Most of the upgrades are available on the latest One UI 7 software release, which will be available for older S-series generations sometime after the S25 release, Samsung says.

Samsung Electronics has launched its new Galaxy S25 series, featuring Qualcomm chips and AI capabilities from Google's model. Despite competition, Samsung is focusing on enhancing AI features like Bixby and personalized experiences to boost sales.

Samsung may have announced three Galaxy phones today, including the Galaxy S25, S25+, and S25 Ultra, but that didn’t stop the company from teasing a fourth. Alongside detailed specs of the new lineup arriving on Feb.

Samsung has launched the Galaxy S25 smartphones, featuring Google AI and Qualcomm chips, to boost sales against rivals. Despite being early in AI smartphones, Samsung struggles against Apple and Chinese competitors.

With these Galaxy AI updates, the S25 series could be the most helpful virtual assistant you've ever had in a phone.

Samsung has just unveiled its new Galaxy S25 smartphone range, and while it serves up a variety of upgrades to last year’s already formidable S24 offering, your desire to pick up one of these polished new handsets will likely depend on your feelings towards AI.