Direct Response TV Advertising Definition: A marketing effort that encourages the target audience to respond directly to the advertiser: through the telephone, a business reply card, a coupon and ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

“But as Live TV viewing shifts beyond the traditional household, we have to think differently about how we define the ‘right place.’ DirecTV Remote will give marketers ... the OOH offering beginning ...