Advertisers increased spend on display advertising in the UK by 24.5% in 2015 to over £3bn (PwC/IAB Digital Adspend Study) because it offers an abundance of exciting opportunities to connect and ...
Looking forward, the LMC forecasts “an increase in 2025 digital revenue led by an uptick in consumer and advertising revenue associated with the continued maturation of video-focused efforts, ...
It launched an antitrust investigation into Google’s digital ad dominance in 2021. British and European regulators are also looking into whether an agreement for online display advertising ...
AI as a Top Trend: Generative AI has emerged as the leading consumer trend, surpassing CTV. 63% of marketers identify it as critical. Key advancements in AI are reshaping workflows and enabling more ...