A strong brand reputation acts as a critical trust accelerator in longer B2B cycles involving many stakeholders, ...

B2B demand generation uses an integrated approach starting with the top of the funnel to generate and move MQLs (marketing qualified leads) down the pipeline to SQLs (sales qualified leads) While ...

So, what was once defined as a tidy "funnel" or a simple "waterfall" is no longer as relevant as it once was ... As with all frameworks, of course, the SiriusDecisions demand generation Waterfall ...