de Treville, Suzanne, Roy D. Shapiro, and Ari-Pekka Hameri. "From Supply Chain to Demand Chain: The Role of Lead Time Reduction in Improving Demand Chain Performance." Journal of Operations Management ...
Customer-facing information systems that provide direct input to the supply chain in order to optimize sales channel performance. See supply chain management. THIS DEFINITION IS FOR PERSONAL USE ONLY.
H., Marshall L. Fisher, Walter Obermeyer, and A. Raman. "Configuring a Supply Chain to Reduce the Cost of Demand Uncertainty." In Global Supply Chain and Technology Management. Vol. 1, edited by Hau ...