Customer journey mapping is a powerful tool for businesses to understand and improve customer experience, but omnichannel ...

If you find there are too many possible touchpoints to fit on a single map, consider creating a different map for each customer persona, vertical, or market segment. Paring down the information on ...

That’s where user personas come in. A user persona, also known as a buyer persona, customer persona, or customer avatar, is a made-up character that represents your ideal customer. Although you ...

Becoming a customer-centric organization is not easy. First, you have to know and understand the people you're selling to. Defining personas for your business can help you do that. Personas are ...