A customer journey map is a visualization tool showing how someone engages with your product. A process map visualizes all ...

One final point on journey maps: they are not designed to be static documents or one-off exercises. Any organization wanting to go down this route should be fully committed to the creation ...

An innovative, privacy-conscious alternative measures emotional responses without cameras by leveraging radio waves and AI.

Introduction to customer journey maps. Delivering an exceptional customer experience is priority number one for companies hoping to succeed and grow in today’s competitive environment. More than ...

Traditionally we might think of that interaction as a singular “recruitment phase.” If we use the journey mapping model, we break it out into multiple phases. This is how we make a usable customer ...

The importance of insights into customer journey and how to use them to improve business strategy are examined in this ...