Customer journey maps help businesses visualize customer interactions and identify quickly and ... and demonstrate how a customer feels about a businesse's products and services. Actions—customer ...

A customer journey map, also referred to as a service blueprint or customer interaction map, aims to capture the touch points between a customer and a business, including its products, services ...

In this way, customer journey maps help marketers insert empathy into the customer journey. We don’t like it when checkout requires eight steps, so we can imagine our customers feel the same way.

Here's how to create a better customer journey map to refine your campaign objectives. The process of creating a data-driven customer journey map will help you identify the touchpoints where your ...