Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...
Motor Authority3d
JLR investing $80M to expand luxury paint colors
With thousands more possible colors in its new palette, JLR hopes to draw in customers looking for something no one else has.
Autoblog12y
White remains world's most popular car paint color, copper and bronze rising
When it came to paint colors on new cars, for ten years, silver was the one hue to rule them all, not just extending its lead through 2009 and 2010 but doing so in the U.S., Europe and Asia.
Business Insider3y
Hydro dipped car parts, wheels, custom designs, and two-tone paint
After painting, the masking tape is removed to reveal the color-toned accents ... great way to personalize car parts with custom graphics that are too difficult to paint by hand.
brandequity.economictimes.indiatimes4d
JLR to invest $80 mln to meet demand for custom luxury car colours
Jaguar Land Rover has announced a £65 million investment to enhance its luxury paint services in the UK and Slovakia, ...
GlobalData on MSN4d
JLR to invest £65m to expand custom luxury car colour facilities
UK's luxury car manufacturer Jaguar Land Rover (JLR) has unveiled plans to invest £65m ($81.10m) to enhance its special paint ...
Reuters4d
JLR to invest $80 million to meet demand for custom luxury car colours
Jan 27 (Reuters) - Jaguar Land Rover (JLR) will invest 65 million pounds ($80.71 million) to expand its luxury paint services in the UK and Slovakia to meet increased demand for personalised cars ...