I’ve started to notice that my pearly whites haven’t been looking so pearly lately. Which is why I jumped at the chance to ...

The color of one Kid's Crest product is shown changing to pink from blue as children brush. Fluoride helps prevent cavities when applied topically to the teeth, but when ingested can pose ...

To round up the best teeth whitening kits, we asked oral care experts for their input and tested several top options ...

Parents filed complaints on Monday in federal courts in Illinois and California over products such as Procter & Gamble's Kid's Crest toothpaste and several products sold under Colgate's namesake ...

"My teeth have constant coffee stains so I always need some form of whitening. I've been using the Crest whitening strips but didn't feel like I had been achieving any results," wrote one customer.

Fluoride helps prevent cavities when applied topically to the teeth, but when ingested can pose significant risks, even kill young children, per new lawsuits. A plant wall with Procter & Gamble ...

Crest, Colgate Lawsuits Target Fluoride in Kids' Toothpaste, Mouth Rinse By Jonathan Stempel (Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits ...

Procter & Gamble stock rose in premarket trading Wednesday after the consumer-staples company reported fiscal second-quarter sales and earnings that surpassed Wall Street expectations. Shares of ...