Every successful company needs a well-thought-out business plan to outline its course of action. A marketing strategy is one ...

You can adapt this plan as your business grows and your marketing programs evolve. You'll find it's a simple tool you can't afford to be without. We'll be in your inbox every morning Monday ...

The U. If you're doing less than $5 million in sales per year and your net profit margin – after all expenses – is in the 10% to 12% range, the Small Business Administration recommends spending 7 to 8 ...

Point in case: Researchers asked CEOs and CMOs in the same company what marketing’s primary role was and half the time, they gave different answers. If you’re launching a business or revamping ...

It's tempting to host a one-time, make-or-break event that alone will determine whether webinars will continue to be part of the corporate marketing plan. However, it takes time to understand how to ...

Here are three ways these small-business owners have experimented with AI to support their marketing strategies ... and the tool outlined a launch plan she could follow, including creating ...