Consumer Decision Making is a contest based on consumer observation, comparing, and making fact based purchases. A team of 3-4 youth are given classes to judge based on a scenario. Class options are ...

Consumer decision making is the process by which consumers identify their needs, collect information, evaluate choices, and, finally, make a purchase... We’re long-term subscribers to WARC and it’s a ...

Welcome to the Center for Research in Consumer Financial Decision Making (CFDM) at the University of Colorado, Boulder. Our mission is to advance the understanding of consumer financial ...