Consumer decision making is the process by which consumers identify their needs, collect information, evaluate choices, and, finally, make a purchase... We’re long-term subscribers to WARC and it’s a ...

Consumer Decision Making is a contest based on consumer observation, comparing, and making fact based purchases. A team of 3-4 youth are given classes to judge based on a scenario. Class options are ...

Welcome to the Center for Research in Consumer Financial Decision Making (CFDM) at the University of Colorado, Boulder. Our mission is to advance the understanding of consumer financial ...